Rwanda’s official tourism body, Visit Rwanda, has made a bold move into American sports by becoming the exclusive jersey patch sponsor of the LA Clippers and an official sponsor of the Los Angeles Rams. This multi-year agreement also includes branding at SoFi Stadium, Intuit Dome, and Hollywood Park—making Visit Rwanda the first African tourism brand to enter both NBA and NFL sponsorship spaces.
Beyond logos and jerseys, the partnership includes community initiatives like refurbishing basketball courts in Rwanda and running coaching clinics in both countries. Rwanda aims to use this sports platform to show off its natural beauty, culture, and tourism potential to audiences across the U.S.
