Home ยป How Rhode came to life.

How Rhode came to life.

When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and archived a great financial success. By early 2025, Rhode had generated $212 million in annual sales and in May, was acquired by Elf Beauty in a landmark $1 billion deal.

“Rhode ain’t just about the product; it’s the whole entire world of Rhode. I want people to feel something when they get the products” Hailey Bieber once said.

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