Electronic Arts (EA) is being taken private in a landmark $55 billion leveraged buyout led by Saudi Arabia’s Public Investment Fund, Silver Lake, and Affinity Partners. Reuters The deal, expected to close by early 2027, gives EA room away from public markets—but raises big questions about what comes next for franchises and fans. For gamers,…
Rwanda’s official tourism body, Visit Rwanda, has made a bold move into American sports by becoming the exclusive jersey patch sponsor of the LA Clippers and an official sponsor of the Los Angeles Rams. This multi-year agreement also includes branding at SoFi Stadium, Intuit Dome, and Hollywood Park—making Visit Rwanda the first African tourism brand…
The Trionda, unveiled by adidas, will serve as the official match ball for the 2026 FIFA World Cup, held across Canada, Mexico, and the U.S. Its name blends “tri” (for three host nations) and “onda” (wave), and features bold shades of red, green, and blue with gold accents. Beyond aesthetics, Trionda packs cutting-edge tech: a…
